A 16-year-old with autism from Roanoke, Virginia has been chosen as the ambassador for the outdoor clothing line Huk, after his posts expressing how much he loves the brand went viral.
According to a report this past month by WSLS.com, the teenager, James, also has sensory processing disorder (SPD), which affects the way that he experiences sensory information, such as touch. This led to his love of Huk clothing, which he enjoys for its silky texture. Introduced to Huk through a shirt bought for him by his mother, James now exclusively wears Huk clothing, which he refers to as his “uniform.”
James came to Huk’s attention through his videos on YouTube, many of which focus on his love for the clothing brand. In addition to naming James an official Huk ambassador (accomplished through the help of James older brother Peter), the company sent him a special care package filled with Huk shirts, and a personalized letter from the company.
“Keep up the hard work in school and keep being you,” the note read.
“That was very sweet of them," James added, according to the report.
“James is such a cool kid,” Al Perkinson, the Vice President of Huk, said. “We’re glad that he finds comfort in our shirts and that he enjoys the ocean colors. We share James’ love of sea life and are thrilled to have him as one of our newest brand ambassadors.”
In addition to his love of Huk (which specializes in fishing gear), James is also a fan of sea animals, as shown by the many sea mammal figures in his bedroom.
James, for his part, was moved and amazed by his new role as an ambassador of his favorite clothing brand.
“It's incredible,” he said. “Incredible to the world, to show that we all have rights in this world, including people with problems.”